Manuscript Types

Fortunate Business Review (FBR) welcomes original scholarly manuscripts that contribute to the advancement of knowledge and practice in business, management, accounting, finance, marketing, entrepreneurship, corporate governance, sustainability, and related disciplines. The journal welcomes rigorous quantitative, qualitative, and mixed-methods research that offers meaningful theoretical, empirical, or practical contributions.

The following manuscript types are accepted for consideration:

1. Research Article

Research articles present original empirical findings based on scientifically rigorous quantitative, qualitative, or mixed-methods approaches. Manuscripts must clearly describe the research problem, objectives, theoretical framework, methodology, findings, discussion, and conclusions, demonstrating a meaningful contribution to the relevant field.

Research articles should establish clear connections between theory, research methods, empirical evidence, and the interpretation of findings. Contributions may include testing or extending existing theories, examining relationships among variables, investigating organizational or market phenomena, evaluating business practices, or providing evidence to inform managerial, financial, and policy decisions.

2. Model Development and Business Innovation Article

These articles focus on the development, implementation, validation, or evaluation of theoretical models, managerial frameworks, business strategies, and innovations. Relevant topics may include business model innovation, strategic management, financial decision-making, marketing strategies, human resource management, digital transformation, operational efficiency, corporate governance, and sustainable business practices.

Manuscripts must explain the theoretical or empirical foundations of the proposed model or innovation, its development procedures, and the methods used for validation or evaluation. Articles should demonstrate how the proposed model or innovation contributes to scholarly understanding, organizational effectiveness, business competitiveness, or sustainable development. Proposals lacking adequate theoretical justification or systematic evaluation are not sufficient for publication.

3. Case Study Article

Case study articles provide an in-depth and systematic examination of a particular organization, business phenomenon, managerial practice, policy, or institutional context. These articles aim to generate meaningful insights into business processes, organizational behavior, strategic decisions, challenges, and outcomes.

Relevant case studies may address corporate governance, organizational leadership, financial management, marketing strategies, entrepreneurship, small and medium enterprises, business ethics, digital transformation, sustainability, or organizational innovation.

Case study manuscripts must clearly explain the rationale for case selection, research context, data sources, analytical procedures, and interpretation of findings. They should offer substantial theoretical, empirical, or practical contributions through critical analysis and evidence-based arguments. Manuscripts that merely describe organizational profiles, activities, or business experiences without systematic scholarly analysis are not considered sufficient.

General Requirements

All manuscripts submitted to Fortunate Business Review (FBR) must comply with the journal's standards for originality, disciplinary relevance, methodological rigor, academic writing, credible references, and publication ethics. Manuscripts must follow the journal's Author Guidelines and applicable submission requirements.

All submissions undergo an initial editorial assessment to determine their relevance, originality, and suitability for publication. Manuscripts that pass this stage proceed to the journal's peer-review process in accordance with its editorial policies.

Submission of a manuscript does not guarantee acceptance or publication. Final publication decisions are made by the editorial team based on scholarly merit, editorial evaluation, and peer-review recommendations.